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Burns, Alvin C.. (2017). Marketing Research (8th Edition). : Pearson.

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Burns, Alvin C.. Marketing Research. 8th Edition : Pearson, 2017. Text.

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Burns, Alvin C.. Marketing Research. 8th Edition : Pearson, 2017. Text.

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Burns, Alvin C.. Marketing Research. 8th Edition : Pearson, 2017. Print.